{"id":412,"date":"2012-06-11T22:07:15","date_gmt":"2012-06-12T01:07:15","guid":{"rendered":"http:\/\/analisedemarketing.com\/blog\/?p=412"},"modified":"2012-06-11T22:07:15","modified_gmt":"2012-06-12T01:07:15","slug":"livro-recomendado-marketing-experimental","status":"publish","type":"post","link":"https:\/\/analisedemarketing.com\/?p=412","title":{"rendered":"Livro Recomendado: Marketing Experimental"},"content":{"rendered":"<p><a href=\"http:\/\/analisedemarketing.com\/blog\/wp-content\/uploads\/2012\/06\/marketingexperimental_analisedemarketing.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 24px 10px 0px 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"marketingexperimental_analisedemarketing\" border=\"0\" alt=\"marketingexperimental_analisedemarketing\" align=\"left\" src=\"http:\/\/analisedemarketing.com\/blog\/wp-content\/uploads\/2012\/06\/marketingexperimental_analisedemarketing_thumb.jpg\" width=\"201\" height=\"289\" \/><\/a><\/p>\n<p align=\"justify\">A teoria do marketing experimental \u00e9 uma das que me formaram como profissional de marketing. O Livro Marketing Experimental de Bernd Schmitt \u00e9 leitura obrigat\u00f3ria n\u00e3o s\u00f3 para os que atuam diretamente na \u00e1rea, mas para todos que precisam ter uma no\u00e7\u00e3o de estrat\u00e9gia de marketing.<\/p>\n<p align=\"justify\">Hoje, segundo Kotler, o marketing 3.0 vem para substituir o marketing experimental. Eu tenho minhas d\u00favidas, e acho que as teorias v\u00e3o sempre se complementando, e a do marketing experimental nem foi ainda assimilada por todas as empresas e mercado.<\/p>\n<p align=\"justify\">Recomendo e muito a leitura deste livro, que consegue descrever uma experi\u00eancia de marketing de maneira did\u00e1tica e aplic\u00e1vel, com exemplos de mercado e uma vis\u00e3o 360\u00ba.<\/p>\n<p>&#160;<\/p>\n<p>Marketing Experimental    <br \/>Autor: Bernd H. Schmitt     <br \/>ISBN: 8521311559     <br \/>P\u00e1ginas: 272     <br \/>Editora: Nobel     <br \/>Ano: 2001     <br \/>Assunto: Administra\u00e7ao-Marketing     <br \/>Idioma: Portugu\u00eas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A teoria do marketing experimental \u00e9 uma das que me formaram como profissional de marketing. O Livro Marketing Experimental de Bernd Schmitt \u00e9 leitura obrigat\u00f3ria n\u00e3o s\u00f3 para os que atuam diretamente na \u00e1rea, mas para todos que precisam ter uma no\u00e7\u00e3o de estrat\u00e9gia de marketing. Hoje, segundo Kotler, o marketing 3.0 vem para substituir<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[38,143,145],"class_list":{"0":"post-412","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-livros","7":"category-teorias","8":"tag-bernd-schmitt","9":"tag-marketing-de-experiencia","10":"tag-marketing-experimental"},"_links":{"self":[{"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/412"}],"collection":[{"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=412"}],"version-history":[{"count":0,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/412\/revisions"}],"wp:attachment":[{"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}