{"id":169,"date":"2011-05-23T16:19:46","date_gmt":"2011-05-23T19:19:46","guid":{"rendered":"http:\/\/analisedemarketing.com\/blog\/?p=169"},"modified":"2011-05-23T16:19:46","modified_gmt":"2011-05-23T19:19:46","slug":"heineken-e-a-liga-dos-campees","status":"publish","type":"post","link":"https:\/\/analisedemarketing.com\/?p=169","title":{"rendered":"Heineken e a Liga dos Campe\u00f5es"},"content":{"rendered":"<p style=\"text-align: justify;\">Quando comentei <a href=\"http:\/\/analisedemarketing.com\/blog\/?p=49\">aqui <\/a>sobre os patroc\u00ednios de Brahma e Kaiser no futebol usei a Heineken, com seu patroc\u00ednio \u00e0 Liga dos Campe\u00f5es, como exemplo, e a marca confirmou o que eu disse.<\/p>\n<p style=\"text-align: justify;\">No<a href=\"http:\/\/analisedemarketing.com\/blog\/wp-content\/uploads\/2011\/05\/image3.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; float: left; padding-top: 0px; border: 0px;\" title=\"image\" src=\"http:\/\/analisedemarketing.com\/blog\/wp-content\/uploads\/2011\/05\/image_thumb3.png\" border=\"0\" alt=\"image\" width=\"139\" height=\"149\" align=\"left\" \/><\/a> pr\u00f3ximo s\u00e1bado Machester United e Barcelona disputam a final do campeonato europeu e a Heineken decora bares at\u00e9 no Brasil. 75 bares de todo o pa\u00eds estar\u00e3o participando e contar\u00e3o com banners e fl\u00e2mulas da UEFA, al\u00e9m de displays nas mesas em forma de traves e goleiro. Quem comprar long necks ou chopp Heineken ganhar\u00e1 ainda uma camisa com o bras\u00e3o da competi\u00e7\u00e3o.<\/p>\n<p style=\"text-align: justify;\">Aqui em Belo Horizonte a Coca-Cola FEMSA, distribuidora da Heineken, realizar\u00e1 a a\u00e7\u00e3o na Chopperia Germano e nos bares Amarelim Savassi, Celtic Irish Pub e Gra\u00e7as a Deus.<\/p>\n<p><em>Vi no Mundo do Marketing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando comentei aqui sobre os patroc\u00ednios de Brahma e Kaiser no futebol usei a Heineken, com seu patroc\u00ednio \u00e0 Liga dos Campe\u00f5es, como exemplo, e a marca confirmou o que eu disse. No pr\u00f3ximo s\u00e1bado Machester United e Barcelona disputam a final do campeonato europeu e a Heineken decora bares at\u00e9 no Brasil. 75 bares<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10],"tags":[23,42,98,108,122,177],"class_list":{"0":"post-169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-acoes-de-marketing","7":"category-empresas","8":"tag-acoes-de-marketing","9":"tag-brahma","10":"tag-futebol","11":"tag-heineken","12":"tag-kaiser","13":"tag-patrocinio"},"_links":{"self":[{"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/169"}],"collection":[{"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169"}],"version-history":[{"count":0,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/169\/revisions"}],"wp:attachment":[{"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analisedemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}